Chris Spadaccini Named CW’s Chief Advertising and marketing Officer

Chris Spadaccini right this moment was appointed chief advertising and marketing officer for The CW Community, the place he’ll oversee the community’s broadcast and digital advertising and marketing divisions.

“It is vitally uncommon that any firm will get so as to add somebody of Chris Spadaccini’s stature to its crew,” stated Brad Schwartz, CW’s president of leisure. “In relation to entrepreneurs who’ve constructed and outlined legendary manufacturers for many years and created passionate emotional attachment between content material and audiences, Chris is a real pioneer and the perfect within the enterprise. As the published and digital panorama modifications at a speedy tempo, we’re constructing a dream crew with the joy and expertise wanted to drive The CW ahead. I simply want he might have introduced The White Lotus with him.”

An award-winning advertising and marketing chief with greater than 20 years of expertise constructing media, leisure, and life-style manufacturers that buyers love, Spadaccini was a driving pressure behind constructing the long-lasting HBO model. As chief advertising and marketing officer for Warner Media Leisure, Spadaccini was liable for advertising and marketing a portfolio of category-leading manufacturers together with HBO, TBS, TNT, truTV and all facets of name and content material advertising and marketing for HBO Max, the corporate’s direct-to-consumer streaming platform.

At HBO, the place he was head of promoting, Spadaccini was liable for overseeing model technique, artistic promoting, media, shopper promotions, multicultural and digital platform advertising and marketing. Beneath his management, the HBO crew constructed a status because the gold-standard in tv advertising and marketing and helped propel the community to record-breaking outcomes. Whereas he has constructed a profession in “large media,” Spadaccini is an entrepreneurial builder at coronary heart, most not too long ago evolving the advertising and marketing perform and driving development at CAMP, an early-stage retail-entertainment firm concentrating on younger households.

As a senior advertising and marketing government for HBO and WarnerMedia, Spadaccini helped to advance the group’s digital transformation to help a world, direct-to-consumer enterprise. Amongst his many success tales, Spadaccini launched award-winning campaigns for HBO’s culture-defining authentic programming together with Sport of Thrones, The Sopranos, Entourage, The Wire, Euphoria and Succession. Moreover, over 10 years, he led the advertising and marketing technique for 3 streaming providers — HBOGo, HBO Now, and most not too long ago, HBOMax — all of which contributed to document income and subscriber development. Spadaccini additionally differentiated the model with modern international campaigns akin to “It’s What Connects Us,” which showcased HBO’s breadth and depth of premium content material.

Spadaccini’s work has been acknowledged with quite a few Cannes Lion, Emmy, Clio, Webby, Effie, and One Present awards. As well as, he has been named one in all “The 25 Most Modern CMOs within the World” by Enterprise Insider and one in all “Hollywood’s Prime 25 Advertising and marketing Masterminds” by The Hollywood Reporter.

Earlier than becoming a member of HBO, Chris labored in advertising and marketing at VH1 and in public relations at PMK/HBH. He has a BA in English literature from Colgate College and an MBA from NYU Stern Faculty of Enterprise.